Khadi is a household name in India; in its literal meaning, it is a type of handwoven cloth. For Indians, it signifies a very integral aspect of our history because it is the same cloth that inspired self-sufficiency and economic independence from the British in our colonial period. Therefore the brand holds an important position for India today; wearing Khadi is making a statement.
Bangalore; the city we’re located in is a home for start-ups with new and exciting businesses popping up every day with college students turned CEOs. However, to be in the ‘glamorous’ position of CEO for an illustrious brand like Khadi is an entirely different playing field.
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